Communications is a process that brings strategy to life.

 

Effective communication is the lifeblood of strategy. It’s not a program, a department or a slogan. It’s an ongoing, thoughtful process.

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Like any other vital process, it will likely require some changes and improvements as circumstances evolve bringing new challenges and opportunities.

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We have extensive experience working with leaders in adapting their approach to communication through all kinds of markets, mergers, crises, new ventures, restructurings, and complex initiatives such as culture change.

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Whatever the situation, our focus is on helping clients:

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Engage employees and others in active participation in the company’s mission.

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In the past decade, the financial crisis, the emergence of a new digital world, and inevitable demographic changes have again disrupted the world of work and, naturally, raised questions about the values and motivations of institutions in general. The very notion of “company” is being redefined by remote work, flexible organizations, contract workers, and concepts such as social capital, network analysis and globalization. How work gets done can bear little resemblance to traditional organization charts. Moreover, customers are paying more attention to how companies operate and expressing their concerns in social media.

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Clarify the company’s view of the word, the challenges it faces and the direction it is taking.

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It has been said that the need to communicate dictates policy. Putting a concept or a strategy in writing is the first test of its validity. Getting people to understand and support it is the second and most important one.

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Motivate people to develop and contribute their talents.

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In a world that is “always on”, communication strategy must weave all that an organization does into a coherent narrative 24/7, reaching out to even the smallest “micro” groups, and recognizing that the line between internal and external audiences is often not clear. Such a narrative should encourage development of good habits based on values, strategic vision, stated priorities, and a framework for understanding the organization and its reason for being.

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Unify the organization by developing a strong identity based on values and culture.

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With so much disruption in products, markets, organizational structures and job descriptions, values are becoming the strongest force holding diverse and rapidly changing companies together. They also provide a foundation for decision-making throughout the company, particularly in ticklish situations not covered in policies and manuals. Values are embedded through constant, two-way, communication of what they are and what they mean.

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We are comfortable working with boards and the various disciplines that are very much part of the communications process – legal, human resources, organizational development, marketing, information technology and others.